RIVES - Les dandys made-to-measure Paris - Victor and Simon, group Her - partnering with the RIVES brand. Made-to-measure clothing for men Paris.

HER


THE SUIT-LOVING MUSICIAN MEETS THE MUSIC-LOVING STYLIST.

ARTISTIC LOVE AT FIRST SIGHT


BACK IN 2014, WHILE LOOKING FOR AN OUTFIT FOR HIS OWN WEDDING, VICTOR, ONE OF THE TWO FOUNDERS OF THE GROUP HER, MET SYLVAIN, CO-FOUNDER OF THE BRAND RIVES.


VICTOR INVITED SYLVAIN TO THEIR FIRST CONCERT, AND SYLVAIN FELL UNDER THE SPELL OF THEIR STRONG SENSUAL MUSIC, MODERN-DAY SOUL WITH LANGUID R&B ACCENTS. BONDS DEVELOPED, LEADING THE MEMBERS OF THE GROUP TO WORK WITH THE RIVES TEAM: ?CLOTHES ARE ANOTHER WAY OF EXPRESSING WHAT YOU ARE.” RIVE?S MODERN CREATIONS, TIMELESS AND ARTLESS, IMMEDIATELY ECHOED OUR MUSICAL IDENTITY”. TWO YEARS AND MANY CONCERTS LATER (THE TRANSMUSICALES IN RENNES, THE STANDARD HOTEL IN NEW YORK, BERGHAIN IN BERLIN, THE GREAT ESCAPE IN BRIGHTON ETC.), HER (VICTOR, SIMON, MATTHEW, THOMAS AND LOUIS) HAS CREATED A DOZEN OUTFITS WITH RIVES (SYLVAIN AND LAMINE). “OUR COOPERATION IS BASED ON EXCHANGE AND DIALOGUE. VICTOR AND SIMON TELL US ABOUT THE NEXT SHOW, THE NEXT VIDEO SHOOT, WE TALK, WE THROW OUT IDEAS, WE LOOK AT MATERIALS, WE SHOW THEM PROTOTYPES OR MODELS… “WE KNOW EACH OTHER WELL, WE?RE COMFORTABLE, WE NEED A FEW HOURS TO CREATE AN OUTFIT FOR A CONCERT.


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